ZK Smash Cup – Pickleball Tournament

ZK Smash Cup was a community-driven pickleball tournament hosted by StarkNet, bringing together builders, creators, and ecosystem members in a competitive but relaxed setting. The goal was to document the event in a way that blended sport, community, and Web3 culture — not just scores and matches, but the people and energy around it.

[Client]

StarkNet

[Year]

2025

[Services]

After-movie, Event Coverage, Photography, Post-Production

[Catagory]

Sports

Video production team filming a Web3 pickleball event
Video production team filming a Web3 pickleball event

Project Objectives

  1. Capture the intensity and excitement of the matches.

  2. Highlight community moments on and off the court.

  3. Create a fast-paced aftermovie that reflects StarkNet’s culture.

  4. Deliver visuals that work across social, community updates, and internal decks.

Project Scope

Pre-Event Alignment

  • Aligned with the StarkNet team on event flow, match schedule, and key moments.

  • Identified priority shots: gameplay, reactions, winners, and community interactions.

Event Coverage

  • On-ground coverage of matches, crowd reactions, player emotions, and side moments.

  • Photography focused on action shots, candid moments, and branded details.

  • Balanced sports coverage with community storytelling.

Post-Production

  • Edited a high-energy aftermovie with sport-forward pacing and clean cuts.

  • Color grading and sound design tuned to match the competitive vibe.

  • Delivered social-ready clips and photo selections for easy sharing.

Results

The aftermovie and photos were shared widely across StarkNet’s community channels.
The content helped extend the tournament’s life beyond the event day and reinforced StarkNet’s focus on strong, people-first community experiences.

Key Takeaways

  • Community events don’t need to be formal to feel meaningful.

  • Sports formats create natural, high-energy storytelling.

  • Authentic reactions outperform staged visuals in Web3 communities.

Snaps From the Project

Players competing at a Web3 pickleball event
Players competing at a Web3 pickleball event
Players competing at a Web3 pickleball event
Players competing at a Web3 pickleball event
Players competing at a Web3 pickleball event
Players competing at a Web3 pickleball event

“Rin Media captured the ZK Smash Cup exactly how it felt on the ground. The visuals balanced competition and community perfectly, and the aftermovie was easy to share across our channels.”

Starknet Team

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